Generation Rx is an educational program that increases public awareness of prescription medication misuse and encourages health care providers, community leaders, parents, teens, and college students to actively work to prevent abuse. They challenge every Chapter to collaborate with pharmacists, educators, community outreach programs, and local organizations in your area to make a difference with Generation Rx. They provide toolkits that are specific to certain age groups and demographics so that people can be effectively helped. Generation Rx also collects success stories from their Chapters and gives awards to their top performing Chapters. They also host an annual conference where the top three Chapters give presentations on their successes and how they implemented the program.