The Smith County Drug Prevention Coalition has installed a billboard communicating, "Don't Run! Call 911! - TN Law Protects You! - Carry Naloxone, Save a Life -Prevent Opioid Overdose. This billboard is visually striking because of the high contrast between yellow and black. Having a billboard in a local Tennessee community is an good start on helping all citizens talk about preventing opioid overdose. Marketing theory suggests that an advertisement must be seen about 7 times before it starts to register with the intended target audience. Consider one billboard as one of seven needed messages to "reach" the customer.